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August 4th Webinar: Banking Transformed with Jim Marous

Phase 5 is excited to announce its upcoming Banking Transformed Webinar in partnership with Jim Marous and the Financial Brand, entitled "Creating a Better Business Banking Experience for the Post COVID-19 World."

During this live webinar, Phase 5 will reveal the findings from its first ever “State of the US Business Banking Experience survey.  This proprietary study identifies and measures the critical factors that drive loyalty by surveying small business owners about their perceptions of their bank with respect to innovation, UX, CX and customer centricity. The findings will serve as backdrop to discuss how banks need to re-imagine and redesign the small business client experience to meet changing needs post pandemic.

Key Takeaways to Expect:

  • Key drivers that are shaping the business banking experience
  • Why customers of banks that employ a more “personal touch” view their banks as being more customer focused
  • The touch-points within the customer journey where human versus digital interactions can be used to add the most value and create “stickiness”
  • How to succeed post pandemic by delivering an experience that meets the needs of business customers in the "new normal"

Don't miss this opportunity to hear the latest insights on effective experience redesign!

Written by Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s EVP of Marketing. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. Stephan has more than 25 years’ experience in Market Research and Customer Loyalty and Experience and is a Board Director of the Insights Association. He has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).