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The Banking Industry's Critical Role in Saving Small Businesses

"Many small businesses are experiencing unprecedented challenges due to COVID-19. These firms could benefit greatly from personalized attention from their financial institution. The question is whether banks and credit unions are prepared to offer the level of attention these companies need for relationships to prosper."

Check out this article by Jim Marous of the Financial Brand, featuring excerpts from Phase 5's recent study, "State of the American Small Business Banking Experience."

Written by Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s Chief Marketing Officer. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. He has more than 25 years’ experience in Market Research and Customer Loyalty and Experience. A past Board Director of the Insights Association, he has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).

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