<img alt="" src="https://secure.east2pony.com/208651.png" style="display:none;">

Blue Book Renamed Professional Analytics and Insights Resource (PAIR)

For more than 25 years, leaders from across the insights and data analytics industry have relied on the directory formerly known as "Blue Book" to connect with reputable business partners. Now named PAIR (Professional Analytics and Insights Resource), this valuable online tool is Insights Association’s new and improved buyer’s guide that matches solution seekers with the most appropriate providers.

PAIR enables business executives to discover insights suppliers that best suit their needs by sharing relevant content that is readily indexed by search engines. Search by Research Service, Industry, Study Type / Technique, or Specialty, or search by Company name or office location. Research buyers can learn more about a specific firm's specialized expertise, past projects, and current clients online, and then quickly and easily engage with the right contacts. Individual firm listings include a profile page with complete contact information, website address, and content updates which may include some of the company's latest thought leadership pieces, case studies, and/or articles. Users can also scroll further down for a company description, list of specialties, key industries served, and geographical service area.

Phase 5 is pleased to be included as a supplier in this esteemed directory, considered "the research buyer's choice for finding trusted partners", as all companies listed in PAIR have agreed to abide by the IA Code of Standards and Ethics for Marketing Research and Data Analytics. This represents a level of trust and integrity found in no other directory.

PAIR is dedicated to serving and giving back to the insights community, and to remaining "the most trusted business directory resource in the industry". Phase 5 is proud to be part of this valuable industry resource.

Written by Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s Chief Marketing Officer. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. He has more than 25 years’ experience in Market Research and Customer Loyalty and Experience. A past Board Director of the Insights Association, he has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).