Canada Post publishes the 2019 Canadian e-commerce benchmark report based on research conducted by Phase 5.

"Canadian consumers are getting more comfortable and confident making online purchases. We know this because they’re doing it more often. Between 2016 and 2018, the average number of online purchases Canadians made annually shot up 58 per cent."

The report, which can be found online at
https://www.canadapost.ca/assets/pdf/2019_ecomm_benchmark_report-en.pdf , uncovers this finding and many others as well as tips for e-tailers.

Conducted by Phase 5 in 2018, the research resulted from an extensive survey of 5,000 respondents drawn from a panel of Canadians who shopped online last year.

About Canada Post

Canada Post works hand-in-glove with merchants, large and small, offering solutions that provide a superb end-to-end customer experience and greater convenience for online shoppers.

Written by Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s EVP of Marketing and Development. Stephan is passionate about partnering with clients to address their business challenges and opportunities around customer centricity. Leveraging more than 25 years’ experience in Customer Loyalty and Experience, he leads the CXPA Toronto Network and serves as Vice Chair of the CMA CX Council.