June 22, 2018: Phase 5 featured in the CMA's 'Top 5 Picks' e-newsletter

Stephan Sigaud's article, “Connected Learnings” Approach to Customer Experience Research #2," was featured as #5 in today's CMA's Top 5 Picks newsletter:

https://www.the-cma.org/hubs#ufh-w-analytics-can-improve-your-marketing-roi-4

The Latest CX Data Builds an Even Stronger Case For A ‘Connected Learnings’ Approach

Phase 5 recently talked about using the concept of “Connected Learnings” to understand what’s important to customers, the reasons why and how to develop the right strategy in response. Some recent research from the CMO Council underscores just how vital it has become for organizations to get started...

Written by Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s EVP of Marketing. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. With more than 25 years’ experience in Market Research and Customer Loyalty and Experience, Stephan has been volunteering with both the Customer Experience Professionals Association (as Board member and past Chair of the CXPA Toronto Network) and the Canadian Marketing Association's (as member of the Leaders Network and past co-Chair of the CMA CX Council).