"There's No Single Role for Market Research to Play in the COVID-19 Era."
That's the topic of discussion in this interview of Phase 5's own Michael Dolenko by industry leader Bob Lederer for the Research Business Daily Report (RBDR). Drawing from his recent article, Michael shares his perspective on how market research can help businesses manage the impacts and outcomes of the pandemic, and how insights can be used to prepare for the new normal.
Research Business DAILY Report
(RBDR) is the world’s only daily (Monday -Thursday) news video covering under-reported events impacting the world of the market research industry, hosted by RFL Communications Editor and Publisher Bob Lederer.
RBDR has been recognized by many industry leaders as a necessary and positively disruptive innovation, helping to provide MR professionals with a “daily pulse” pertaining to news that occurs all over the global market research landscape. In 2013, RBDR received the Market Research Disruptive Innovator Award from the Next Gen Market Research Group, which recognized the value and impact of a daily video news source for research professionals.