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Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s EVP of Marketing. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. Stephan has more than 25 years’ experience in Market Research and Customer Loyalty and Experience and is a Board Director of the Insights Association. He has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).

Recent Posts

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Celebrate CX Day - October 4, 2022
Don't miss the CXPA's 10th annual CX Day, a virtual global celebration of the CX industry and ...
CX thefinancialbrand Financial Brand article Retail Banking banking industry Financial Institutions Consumer Financial Services Financial Services Arnie Guha Andreas Noe UX financial brand feature customer experience for financial services Integrating UX & CX UX and CX banking experience
Phase 5 Article Published in Financial Brand Magazine
Read "How Making CX & UX Work Together Gives Banks a Sustainable Competitive Advantage" in ...
Customer Experience CX customer centricity customer-centric Arnie Guha break down silos 360 Magazine Integrating UX & CX UX and CX Shane Shick 360 Magazine Top 10 List Top 10 Top 10 Picks
Interview with Phase 5's Arnie Guha Makes 360 Magazine's Top 10 List
"Why the UX and CX Silos Need to be Broken to Deliver Better Experiences" is #2 in the10 Must-Read ...
Innovating customer journey mapping innovation Innovation Research jtbd innovation can be dull research for competitive advantage
Small, Thoughtful Innovations Can Have Big Impact
Learn from Phase 5's Doug Church how research can help identify opportunities for small but ...
Customer Experience customer journey mapping CX MRIA MRIA-ARIM MRIA Webinar Arnie Guha MRIA Webcast MRIA Video Andreas Noe user experience UX Integrating UX & CX UX and CX UX & CX Video MRIA Blog Post
Integrating UX & CX Presentation - Featured in MRIA Blog
Phase 5 / MRIA webinar re: Integrating UX & CX for the Ultimate Competitive Advantage is ...
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ESOMAR Congress - Happening September 18-21, 2022
As an ESOMAR member, Phase 5 is excited about the "world's largest summit of Insights and Analytics ...
CX customer centricity customer-centric Bob Lederer RBDR Research Business Daily Report UX Integrating UX & CX UX and CX
The RBDR Agrees: Business Needs CX and UX
The Research Business Daily Report, hosted by Bob Lederer discusses how Customer Experience and ...
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Phase 5 Welcomes 2 New Team Members
Demand for Consumer Behavior Insights is high, and the Phase 5 team continues to expand to meet our ...
UX / Design CX Phase 5 MRIA MRIA-ARIM banking industry MRIA Webinar Arnie Guha MRIA Panel Discussion Andreas Noe UX Integrating UX & CX UX and CX
MRIA UX & CX Webinar Rescheduled to June 23, 2022
Register now to hear experts Andreas Noe and Arnie Guha speak at "Integrating UX and CX for the ...
customer journey mapping Jobs-To-Be-Done customer centricity Phase 5 PDMA innovation PDMA webcast Steve Hansen Steve Hansen Phase 5 jobs to be done Innovation Research jtbd
PDMA Presentation Now Available: JTBD + CJM = Better Innovation
Learn how to combine Jobs-To-Be-Done with Customer Journey Mapping for more customer-centric ...