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Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s EVP of Marketing. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. With more than 25 years’ experience in Market Research and Customer Loyalty and Experience, Stephan has been volunteering with both the Customer Experience Professionals Association (as Board member and past Chair of the CXPA Toronto Network) and the Canadian Marketing Association's (as member of the Leaders Network and past co-Chair of the CMA CX Council).

Recent Posts

Innovation Events Innovating Innovation Jobs-To-Be-Done Customer Insights action-oriented presentations PDMA product developers innovators innovation PDMA webcast Steve Hansen Steve Hansen Phase 5 jobs to be done FEQs on JTBD Innovation Research Frequently Encountered Quandaries
PDMA Presentation Now Available - FEQs on JTBD Innovation Research
Download the February 2021 PDMA Webcast presentation, "Frequently Encountered Quandaries on JTBD ...
Customer Experience UX / Design market research nps Phase 5 MRIA MRIA-ARIM Market Research Business Digital Transformation User Experience MRIA March Events MRIA Webinar Experiential Design X-perience Arnie Guha MRIA Panel Discussion
March Events: Phase 5 and the Market Research Intelligence Association (MRIA)
Register now for the March 2nd CX & UX Metrics Webinar, and the March 4th Digital Transformation ...
Research Studies New Research Studies COVID-19 Consumer Behaviour Impact future financial concerns COVID Impact Consumer Financial Services COVID Impact Post-Secondary Education KKF KKF Phase 5 Study Saving for Post-Secondary Education COVID Impact on Saving
COVID Impact on Saving for Post-Secondary Education
A Phase 5 study for Knowledge First Financial (KFF) shows the impact of COVID-19 on families' ...
Events Innovating Innovation Jobs-To-Be-Done Phase 5 customer-centric PDMA product developers innovators innovation PDMA webcast Steve Hansen Phase 5 jobs to be done
Attn Product Development & Research Pros! PDMA Webcast on Feb 18th
Hear Phase 5 partner Steve Hansen in the upcoming PDMA webcast, Frequently Encountered Quandaries ...
Customer Experience UX / Design customer360 Phase 5 customer-centric COVID-19 Business Impact future of banking New Series Digital Transformation
New Series: The Digital Transformation
Just published: the first in a series of articles about the pandemic-driven acceleration of ...
News Finance and Banking Phase 5 Research Studies COVID-19 Consumer Behaviour Change COVID-19 Impact Consumer Finance Retail Banking banking industry Financial Institutions COVID Impact Consumer Financial Services impact on banking 2020 Consumer Study Financial Services Insider Intelligence Phase 5 Study
Insider Intelligence Features Phase 5 Study
Learn which key findings from Phase 5's 2020 study were highlighted by Insider Intelligence for the ...
News Videos Phase 5 Take 5 with Phase 5 Phase 5 Video Series
Take 5 with Phase 5 - Video Series Released
Spend some quality time with Phase 5 executives as they share wisdom and perspectives on key topics ...
News market research Phase 5 New Hire Senior Research Analyst Phase 5 Team
New Senior Research Analyst Joins Phase 5 Team
Demand for Consumer Behaviour Insights is high, and the Phase 5 team continues to expand to meet ...
Financial Finance and Banking Post-COVID19 Research Studies COVID-19 Consumer Behaviour Change COVID-19 Consumer Behaviour Impact Wealth Management banking industry Financial Institutions Consumer Financial Services financial outlook impact on banking FinTech 2020 Consumer Study Financial Services
2020 Consumer Study is a Guiding Light for Financial Services
FinTech and Financial Services organizations continue to rely on findings from this important 2020 ...
Financial Events Videos Finance and Banking market research Post-COVID19 New Research Studies COVID-19 Consumer Behaviour Impact Retail Banking small business banking industry Financial Institutions COVID Impact NYPAY Consumer Financial Services financial outlook impact on banking FinTech
NYPAY Presentation and Video Now Available
FinTech & FIs: COVID has changed consumer behavior. Hear Phase 5 Partners Steve Hansen and Michael ...