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Author Posts

Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s EVP of Marketing. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. Stephan has more than 25 years’ experience in Market Research and Customer Loyalty and Experience and is a Board Director of the Insights Association. He has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).

Recent Posts

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Research World Publishes Phase 5 Article: Putting Customers First
Phase 5 is proud to have our article "Putting Customers First: Using Research to Help Create a ...
Insights Online Qualitative Research Customer Insights CMA Innovation Research quantitative research qualitative research chatbot AI enabled surveys
2022 Insights - Our Most Viewed Posts
Be sure to read Phase 5's most viewed Insights blog posts of those written in 2022. Learn about ...
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Phase 5 Publishes New Interac Case Study
Learn about our multi-phased research project with our client Interac, from initial value prop ...
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Phase 5 Selects Qualtrics as Experience Management Solutions Provider
With Qualtrics, Phase 5 consultants will be able to work smarter together by using an integrated ...
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Key Takeaways from the 75th Annual ESOMAR Congress
Read Phase 5's summary of the top 10 themes from ESOMAR Congress 2022, chosen for their impact on ...
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Celebrate CX Day - October 4, 2022
Don't miss the CXPA's 10th annual CX Day, a virtual global celebration of the CX industry and ...
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Phase 5 Article Published in Financial Brand Magazine
Read "How Making CX & UX Work Together Gives Banks a Sustainable Competitive Advantage" in ...
Customer Experience CX customer centricity customer-centric Arnie Guha break down silos 360 Magazine Integrating UX & CX UX and CX Shane Shick 360 Magazine Top 10 List Top 10 Top 10 Picks
Interview with Phase 5's Arnie Guha Makes 360 Magazine's Top 10 List
"Why the UX and CX Silos Need to be Broken to Deliver Better Experiences" is #2 in the10 Must-Read ...
Innovating customer journey mapping innovation Innovation Research jtbd innovation can be dull research for competitive advantage
Small, Thoughtful Innovations Can Have Big Impact
Learn from Phase 5's Doug Church how research can help identify opportunities for small but ...
Customer Experience customer journey mapping CX MRIA MRIA-ARIM MRIA Webinar Arnie Guha MRIA Webcast MRIA Video Andreas Noe user experience UX Integrating UX & CX UX and CX UX & CX Video MRIA Blog Post
Integrating UX & CX Presentation - Featured in MRIA Blog
Phase 5 / MRIA webinar re: Integrating UX & CX for the Ultimate Competitive Advantage is ...