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MRIA Presentation Now Available - What are the X-Perience Metrics?

On March 2nd, 2021, Phase 5 VP CX Sam Fiorino was one of the featured speakers at a Market Research and Intelligence Association (MRIA) webcast. The MRIA is a Canadian, not-for-profit, member-driven association representing all aspects of the market research and business intelligence industry.

The presentation:

What are the X-perience Metrics?

is now available to download.

In his presentation, Sam first acknowledged that there are several approaches for evaluating experience, and that each organization should pick the method that works best for them. The Phase 5 method (which Sam reviewed with the group) is a customer-centric one. However regardless of methodology, he noted that we can't manage what we don't measure, so it is important to choose a path and get started.

Sam went on to share findings from the Phase 5 State of CX in 2020 study, showing where many organizations are currently struggling, and how the most successful are pulling ahead in terms of Customer Experience measurement, strategy, and performance. He also shared 3 specific examples of CX Metrics best practices from across 3 different industries. Finally, he outlined the Phase 5 "Customer 360" Customer Centricity model, developed from our own findings and proven effective through its application with various clients. 

If you missed the event, download the presentation now for all of the details. And if you'd like to discuss how to improve Customer Experience for your organization specifically, please contact us directly. We'd be happy to share our expertise.

Written by Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s EVP of Marketing. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. With more than 25 years’ experience in Market Research and Customer Loyalty and Experience, Stephan has been volunteering with both the Customer Experience Professionals Association (as Board member and past Chair of the CXPA Toronto Network) and the Canadian Marketing Association's (as member of the Leaders Network and past co-Chair of the CMA CX Council).