New Senior Research Analyst Joins Phase 5 Team

As demand for insights and data continues to grow, we have expanded our team of research & analytical experts so that we can continue to provide top notch service to our clients. This month, we're pleased to welcome Saloni Singh, Senior Research Analyst to our team.

Saloni is passionate about understanding consumer behavior and helping businesses better engage with their audiences, whether in telecommunications, packaged goods, retail, or not-for-profit organizations. Her previous work includes helping international SMEs in the industrial sector develop and execute go-to-market strategies for the North American market. Most recently, she worked with her clients to conduct qualitative and quantitative studies during the height of the pandemic to identify market opportunities, create customer profiles, and inform the development of product design and solution delivery plans. 

Saloni holds a Bachelor's Degree in Psychology from McGill University, and a Master's Degree in Market Research from IE University. We're thrilled to add her to the Phase 5 team!

Written by Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s EVP of Marketing. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. With more than 25 years’ experience in Market Research and Customer Loyalty and Experience, Stephan has been volunteering with both the Customer Experience Professionals Association (as Board member and past Chair of the CXPA Toronto Network) and the Canadian Marketing Association's (as member of the Leaders Network and past co-Chair of the CMA CX Council).