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Arnie Guha from Phase 5 to speak at TorCHI's next event on May 23rd.

Arnie Guha,  Phase 5's Partner and Head of the firm’s Experience Design practice, will present on 'The Future of the Interface: Where UX and CX Meet" at the next meeting of the Toronto Region Computer Human Interaction group. The meeting will take place at Phase 5's office, 99 Spadina Avenue #400 from 6:50pm to 8:30pm.
For more information about the event and to register please click


The interfaces of the future will be both ubiquitous and invisible – they will be so seamlessly integrated into our lives that we will seldom need to be aware of their existence, let alone consciously interact with them using formal input / output formats. The number of channels and touchpoints through which companies interact with their customers will be equally scattered, smart and seamless. In such an environment, where intuition will replace conscious processes, how will we experience the brand? What will it mean to design a seamless User Experience? How will User Experience (UX) and Customer Experience (CX) overlap? And how will it impact the creation and delivery of customer-centric experiences?”


Arnie Guha, Ph.D., is a Partner at Phase 5 and Head of the firm’s Experience Design practice. Widely regarded as an expert in online user groups and environments, and related marketing and business issues, Arnie works with his team to help clients – industry leaders like Thomson Reuters, Refinitiv, 3M and TD Bank, among others – better understand their customers and develop products, services and strategies that best respond to market needs and business objectives. A former Cambridge Nehru Centenary Scholar, Arnie holds a BA and MA from Cambridge University, and a Ph.D. from the University of British Columbia. His doctoral dissertation explored user-disorientation in navigating networked information spaces. Arnie speaks regularly at conferences, focusing on various aspects of online user experience research, from qualitative evaluation of interfaces and task-flow analysis, to benchmarking and performance measurement.

Written by Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s EVP of Marketing. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. Stephan has more than 25 years’ experience in Market Research and Customer Loyalty and Experience and is a Board Director of the Insights Association. He has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).