Phase 5 Expands in Minneapolis, Ottawa and Toronto

Phase 5 recently added 5 to staff in all three company offices in the U.S. and Canada to support the growth of the business with new and existing clients.

Suzie Goan and Robert Vagi join the Phase 5 U.S. team in Minneapolis.

An experienced qualitative researcher and CX consultant, Suzie joins Phase 5 from Experience Engineering, Inc., a boutique firm specializing in qualitative research that informs design and implementation of CX strategies for Fortune 1000 clients. Suzie co-authored articles on CX and voice of the customer that appeared in Marketing Management, MIT Sloan Management Review, and Wharton Business Journal.  She holds degrees in Journalism and English from University of Oregon.

Rob brings to Phase 5 an expertise in data analytics with an emphasis in advanced statistical analyses and machine learning techniques. Rob’s analyses and commentary have been featured in several national media outlets including the Brookings Institution’s Brown Center Chalkbooard  and PBS’s Horizon.  Dr. Vagi holds degrees in education from Indiana University and Arizona State University.

Louis Dutaud and Kevin Mason join the Phase 5 team in Ottawa.

Louis comes to Phase 5 with close to 10 years of experience in market research with particular expertise in Customer Experience measurement. He holds an Advance Diploma in Business Admin Marketing from Algonquin College and a RAP Post-Graduate Certificate from Georgian College. Louis joins the Customer Experience practice as Senior Consultant.

The CX team is also pleased to announce the addition of Kevin to the Ottawa office as Research Analyst.  Kevin is a recent graduate of Carleton University with a Honours BA in Environmental Studies. 

Kimberly Lyons joins the Phase 5 team in Toronto.

A recent graduate of University of Guelph, Kimberly comes to Phase 5 from the Ontario Ministry of the Attorney General and brings to the team strong research and writing skills. She joins the firm's Innovation practice as Research Analyst.

Written by Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s EVP of Marketing. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. With more than 25 years’ experience in Market Research and Customer Loyalty and Experience, Stephan has been volunteering with both the Customer Experience Professionals Association (as Board member and past Chair of the CXPA Toronto Network) and the Canadian Marketing Association's (as member of the Leaders Network and past co-Chair of the CMA CX Council).