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April 20, 2018 - Phase 5 featured in the CMA's 'Top 5 Picks' e-newsletter

Michael Dolenko's article, How Insights Professionals are Engaging with Agility, was featured as #5 in today's CMA's Top 5 Picks newsletter:


A recent white paper by Phase 5 shares perspectives from insights teams about roadblocks to improved business agility and how to overcome them. For example, insights groups can achieve agility by being perceived as a key driver of change, rather than a bottleneck...

Written by Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s EVP of Marketing. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. Stephan has more than 25 years’ experience in Market Research and Customer Loyalty and Experience and is a Board Director of the Insights Association. He has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).