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Phase 5 to Present at Insights Association's 2022 "X" Event

We're excited to announce that Phase 5 Partner Arnie Guha and Phase 5 Client Gareth Tuppenney (Director of Digital Experience at the London Stock Exchange Group) will be speaking at the Insights Association’s “X” Event, on June 2nd in Atlanta. Together, they will present

Reuniting with the X: How to Deliver a Winning Experience Across Channels and Constituencies.

This session will discuss how the combination of a globalized market and workplace, along with non-traditional work environments (during COVID-19), have created a perfect framework for the merger of UX, CX and EX. Learnings will be shared from a series of studies conducted with customers, prospects and employees, worldwide. Attendees will take away:

  • What the common building blocks of a winning unified X need to be
  • Where they might be found across multiple online and offline channels
  • What we need to alter “both in practice and mindset“ to be able to deliver on the promise of a great brand experience.

About the Insights Association’s “X” Event – June 2 & 3 in Atlanta

The "X" Event was developed to elevate understanding and appreciation of the different skills applied in UX (User Experience), CX (Customer Experience), HX (Human Experience), EX (Employee Experience), and MRX (Market Research). UX, CX, HX, EX, and MRX, when working collaboratively, ensure that the customer is at the center of key business decisions and driving bottom-line impact throughout the organization.

Presentations from executives at Johnson & Johnson, Amazon, and LexisNexis, as well as Phase 5 will feature perspectives, best practices, and guidance on: 

  • Setting customer-centered metrics to align the entire organization
  • Coordinating HX/EX for better CX
  • Harmonizing customer journey orchestration in omni-channel projects
  • Leveraging human-centered design approaches to customer understanding and activation
  • Coordinating UX, CX, HX, EX & MRX roles
  • Understanding the language of your colleagues, be they designers or data scientists
  • Observing customers without interference
  • Amplifying the customers’ voice to influence action
  • Identifying and rallying organizational champions to tout your team’s capabilities and commitment to cross-disciplinary work

 Who Should Attend?

  • Insights executives and practitioners seeking to better understand the processes and challenges of CX UX, HX & EX and better connect with colleagues in adjacent roles
  • CX & UX researchers and designers looking to achieve a holistic understanding of the consumer insights/data analytics process
  • Curious practitioners seeking to contribute and add value in the spheres of Insights, CX, UX, HX & EX
  • Leaders challenged to bring harmony to the process and arrive at a single voice of the customer 

Register now!

Written by Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s EVP of Marketing. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. Stephan has more than 25 years’ experience in Market Research and Customer Loyalty and Experience and is a Board Director of the Insights Association. He has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).