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Phase 5 to Speak at IIEX NA Conference, April 2024

Join us at IIEX North America in Austin, TX! Happening on April 17th and 18th, 2024, this event is Greenbook's flagship gathering of the year, serving as a vital hub for networking and education. Since its inception in 2013, IIEX North America has consistently united a diverse community of insights professionals, data scientists, marketers, academics, startups, consumer brands, and data enthusiasts. Together, they have collaboratively shaped the future of insights during two pivotal days dedicated to charting the course ahead. While there are other conferences that aim to unite these diverse groups, IIEX North America stands out as one of the world's largest and most eagerly awaited insights events, boasting an impressive annual attendance of over 1,000 participants.

We are very excited to announce that Phase 5 Partner and Head of Data Analytics, Steve Hansen will be speaking at this event. In a very short time, groundbreaking developments in generative AI have transitioned from theory to tangible applications in practice - ushering in an era of unparalleled opportunity for marketers, business leaders, and researchers alike. Steve's session will be entitled "Can Synthetic Respondents Provide Natural Insights?", and will delve into how AI is impacting researchers, including opportunities as well as potential pitfalls. Some of the key takeaways will include:

  • How to use synthetic respondents to improve research
  • How synthetic respondents can lead researchers astray
  • How to communicate with stakeholders about when to use synthetic respondents, and when not to

Follow us on LinkedIn for more updates about daily event schedules and specific session timing. But mark your calendars are register now so you don't miss this important industry event!

Written by Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s Chief Marketing Officer. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. He has more than 25 years’ experience in Market Research and Customer Loyalty and Experience. A past Board Director of the Insights Association, he has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).