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Phase 5's Stephan Sigaud becomes new leader of CXPA Toronto


May 16, 2018 - CXPA Toronto Announces New Leadership

In 2011, Derek Bildfell, a founding member of the Customer Experience Professional Association (CXPA), took the lead in Toronto to establish CXPA in Canada. Today, he passes the torch to Stephan Sigaud, a 25+ year CX industry veteran.

CXPA Toronto holds 3 - 4 professional development sessions each year, attracting world-class speakers and offering innovative and immersive workshops. Toronto-based events are designed to support all levels of Customer Experience maturity, including those with government departments and non-for-profit organizations, corporations in all sectors of private industry, and professional services firms. Recent sessions have covered relevant and timely topics such as user-centred design (including a field trip to Communitech in Waterloo), an interactive Customer Journey Mapping workshop, closed-loop customer engagement systems, and more.

CXPA Toronto's Steering Committee is made up of volunteer CX professionals including Martha Casanova and Wally Thiessen from SAS, Michael Chandrapal from Manulife, Roger Pugsley from Oxford Properties, Sandra Greene from SG Consulting and Derek Bildfell who will continue to participate and share his vast knowledge of the CX space.  (Sigaud, top right, is standing behind Tema Frank, speaker at the May 16 event).

Stephan says he is delighted to take on the role and adds "Thanks to Derek’s leadership and dedication over the past several years, our association has a very strong foundation. With the help and support of the CXPA team and members, I will endeavour to continue to build it and make it a vibrant community that brings value to its members."

CXPA Toronto is amember of the global CXPA network which counts over 5,000 professionals, has representation in over 70 countries, and offers knowledge resources, online tools, forums and networking support to all members. CXPA is also the author and administrator of the Certified Customer Experience Professional (CCXP) designation.

Written by Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s EVP of Marketing. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. Stephan has more than 25 years’ experience in Market Research and Customer Loyalty and Experience and is a Board Director of the Insights Association. He has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).