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September 12, 2018 - Phase 5 article featured in the Greenbook Blog

How Insights Teams Can Help Drive Business Agility

As more and more organizations are moving toward operating in agile mode, insights teams must adapt and work to help the overall organization achieve true business agility. Their mission becomes to prove the value they can bring to initiatives around strategic agility.

Editor’s Intro: Unforeseen consequences of new processes are an unfortunate fact of life; try a new process that fixes problems with existing systems, and new ones crop up. Agile new product development systems in CPG are no different. Steve Hansen provides very valuable advice on how insights functions cannot only help avoid bumps in the agile road but can thrive in the new environment (Steve is President of Phase 5 US).

Read on at https://greenbookblog.org/2018/09/12/how-insights-teams-can-help-drive-business-agility/

Click here to download the white paper.  Enjoy and let us know if you have comments or questions!

Written by Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s EVP of Marketing. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. Stephan has more than 25 years’ experience in Market Research and Customer Loyalty and Experience and is a Board Director of the Insights Association. He has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).