Stephan Sigaud Selected as Moderator for XM Pros Learning Lab

On February 23rd and March 2nd, 2022, Phase 5's own EVP Marketing Stephan Sigaud will lead the discussion in XM Pros Learning Labs about Building Organizational and Personal Agility.

As one of the global CX community's recognized thought leaders, Stephan is a great choice to moderate these sessions given his extensive professional and volunteer experience, including as former CX practice head in a global research corporation and as former co-chair of the CXPA Toronto network.

As Learning Labs Moderator, Stephan will lead the conversation by providing topical resources, asking relevant, engaging questions, and encouraging discussion to dive deeper and learn more from the participants' experiences. These small group virtual sessions will explore how experience management (XM) professionals can enable their organizations (and themselves) to become more adaptable in an unpredictable environment. The following topics will be covered in more detail:

  • Tailoring Your XM Programs (e.g. customer, brand, product) for Agility
  • Building Personal Agility to Thrive in Change

The learning kicked off earlier this month with an Introductory Forum led by Bruce Temkin, "the Godfather of Customer Experience". (Recording is available for registrants who missed it). Bruce shared his thoughts on how organizations can adjust their XM efforts to better support agility in uncertain times and situations, like the ones we've all experienced since 2020. The program will conclude with a fourth session (Closing Forum), where highlights from across the groups will be shared and findings will be summarized.

Qualtrics' XM Learning Labs are multi-week programs that discuss an XM topic in-depth with an engaged group of peers, including input from XM Institute faculty. Learning Labs participation is one of several features and benefits of belonging to the XM Pros Community, a "global, free community for XM experts who want to learn about XM, connect with their peers, and advance both their careers and the XM profession a large", and a part of the larger XM Institute.

You can learn more and register here to take full advantage of the resources, events, and programs offered to XM Pros Community members, including peer-to-peer networking, virtual meet-ups, expert Q&A sessions, and pro-to-pro match-ups in addition to the quarterly learning labs.

Written by Steve Hansen

Steve Hansen, MBA, is the President of Phase 5 US and the leader of the firm's Data Analytics practice. With almost 2 decades of experience in client-side marketing strategy, market research, and product management, Steve brings a client’s mindset and drive for actionable results to each project. He has extensive experience in capturing the view “from the outside” with a special focus on product and service innovation. Steve is based in Minneapolis, Minnesota.