On September 8th, 2023, Phase 5's Head of Data Analytics, Steve Hansen, will be presenting, "Can Synthetic Respondents Provide Natural Insights?" at Greenbook's virtual IIEX.AI Conference (Insight Innovation Exchange). During his presentation, Steve will walk through particular cases of using "synthetic respondents" for research and compare their responses to real people in order to provide guidance in terms of when and how to use this high tech research approach. You can learn more and register here.
In less than a year, groundbreaking developments in generative AI have transitioned from theory to tangible applications in practice - ushering in an era of unparalleled opportunity for marketers, business leaders, and researchers alike. This exciting industry event will bring together market research industry titans and thought leaders showcasing how they’ve harnessed AI to solve salient challenges and drive strategic initiatives. Attendees can discover the blueprint to a successful AI implementation strategy, and have an opportunity to acquire new skills, boost their competitive edge, and ultimately enhance their company’s progress for insight innovation.
The goal of IIEX.AI is to bring the most disruptive technologies together with innovative startups, marketers, insights professionals, and business leaders to exchange creative new ideas in actionable ways. As such, Steve Hansen is one of several speakers in an impressive line-up of industry leaders from organizations including the Stanford Institute of Human-Centred AI, Google, YouTube, and ESOMAR.
Don't miss this opportunity to hear Phase 5's Steve Hansen and other leaders share their thoughts on this timely, relevant, and dynamic topic. Learn from the best in the business and ensure your organization is on the cutting edge of market research. Register now!