We’ve already hosted four webinars and presentations in 2026, bringing together leading voices on AI in market research, innovation research, and the future of customer experience. If you missed any sessions or want to revisit the highlights, we’ve gathered quick takeaways and direct links to each replay below.
Stay tuned for more upcoming webinars like JTBD in the Age of AI: Finding the Next Customer Opportunity on July 23 - register here!
- UX Design in the Age of AI: From Static Design to Dynamic Experience
AI is transforming UX from static design to dynamic, adaptive systems assembled in real time, where layout, content, and tone are increasingly shaped by behavior, profile data, and algorithmic logic, not static wireframes. As interfaces shift from designed artifacts to orchestrated systems, UX leaders must move from crafting outputs to defining constraints, governance, and ethical guardrails.
Watch the replay.
- Synthetic Personas: What to Trust, What to Test, What to Avoid
Synthetic personas are rapidly moving from experimental tool to mainstream offering, appearing in nearly every CX, insights, and marketing pitch deck. While the term is everywhere, the definitions (and implications) remain unclear.
This webinar replay gives CX, Marketing, and Insights leaders a practical framework for using synthetic personas responsibly, grounded in real-world decision-making, risk management, and insight generation.
Watch the replay.
- CX Strategies Summit Replay: What Does "Good CX" Mean When AI Owns the Journey?
As AI increasingly shapes customer interactions – automating decisions, micro-personalizing journeys, and removing human touchpoints – the very definition of “good customer experience” is being rewritten. Is it speed and efficiency? Trust and transparency? Or something entirely new?
Watch the candid discussion on what “good” looks like in an AI-driven world and how leading organizations are redefining it.
Watch the replay.
- From Insight to Impact: Building a CX Measurement Program That Drives Real Change
How do you turn customer experience data into meaningful, organization-wide action… especially across complex, multi-regional teams? Phase 5’s Sam Fiorino and Tanya Kushner from Atlantic Packaging shared a conversation on what it takes to build a CX measurement program that actually moves the needle.
Watch the replay.
