Join at for 'TMRE Continued'
We’re excited to be part of TMRE Continued 2025, happening online December 2–4, 2025. This event will bring together insights leaders from around the world to explore the future of research, brand, and customer experience.
The event is all about advancing the practice of insights in a fast-changing marketplace, and we’re excited to share our perspective on one tool used for brand growth today: brand tracking.
We’ll be sharing our perspective on how brand tracking needs to evolve for today’s marketplace and how organizations can better connect brand insights to growth with our brand tracking framework.
Stay tuned for more details on our session, and how you can join us at TMRE Continued.
Learn more about our brand practice with these resources:
- Podcast: Our Brand & Communications Practice w/Michael Dolenko
- Case Studies on Branding
- Webinar: What Medieval Communications can Teach Us About Branding Building
Recommended Resources

Author: Stephan Sigaud
Stephan Sigaud, MBA, is Phase 5’s Chief Marketing Officer. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. He has more than 25 years’ experience in Market Research and Customer Loyalty and Experience. A past Board Director of the Insights Association, he has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).