Phase 5 Launches New Podcast: Smarter Together
Do you ever wonder how AI is going to impact our lives a year from now? Or how businesses are preparing to survive the next big economic event? Or what seemingly crazy idea might actually become the next household name?
Introducing Smarter Together - a Market Research Podcast by Phase 5. Hosted by Rachel Langer Abugov in conversation with various leaders from our team, clients, partners and professional network, this podcast digs into the latest, most innovative, and most inspiring insights we encounter in our work as market research, UX, CX, and innovation experts.
We have the opportunity to work with private and public organizations across all sectors in North America, and with this, we have the advantage of getting a pulse on the marketplace before anyone else. In addition, we have a front row seat to how the evolution of technology is impacting the way we gather insights, and the way humans interact with companies and with one another. Every day we work on the questions, ideas, and concepts that are changing the world we live in.
Listen to our podcast for a window into the questions we're asking now, and how we are asking them. Use it as inspiration to rethink your own organization’s strategic approach to reaching its goals, and to getting closer to its customers. The first 3 episodes are available to hear now:
- Integrated UX and CX, Together with Stephan Sigaud
- Intro to JTBD, Together with Steve Hansen
- Survey Innovation: Gamification and Chatbots, Together with Saloni Singh
Got a question or idea you'd like us to explore on our podcast? We'd love to hear it. Contact us!

Author: Steve Hansen
Steve Hansen, MBA, is the President of Phase 5 US and the leader of the firm's Innovation practice. With almost 2 decades of experience in client-side marketing strategy, market research, and product management, Steve brings a client’s mindset and drive for actionable results to each project. He has extensive experience in capturing the view “from the outside” with a special focus on product and service innovation. Steve is based in Minneapolis, Minnesota.