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Smarter Together Podcast

Hosted by Rachel Langer Abugov, this podcast digs into the latest, most innovative, and most inspiring insights we encounter in our work as market research, UX, CX, and innovation experts. Listen to our podcast for a window into how to bring your organization closer to your customers.

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Phase5Stefan Link to Episode 1: Integrated UX and CX, Together with Stephan Sigaud
Episode 1: Integrated UX and CX, Together with Stephan Sigaud
Our inaugural podcast discussing customer centricity, and the intersectionality of UX & CX.
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SteveStefan Link to Episode 2: Intro to JTBD, Together with Steve Hansen
Episode 2: Intro to JTBD, Together with Steve Hansen
Learn about Jobs to Be Done, an increasingly popular market research methodology.
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PXL_20230202_192313992.MP-01 Link to Episode 3: Survey Innovation: Gamification and Chatbots, Together with Saloni Singh
Episode 3: Survey Innovation: Gamification and Chatbots, Together with Saloni Singh
Hear about the latest methods powering research innovation.
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X4 Conference Snapshot 2023 Link to Episode 4: X4 Summit Highlights, Together with Andreas Noe
Episode 4: X4 Summit Highlights, Together with Andreas Noe
Andreas Noe, leader of Phase 5's CX team, recaps the highlights of the X4 Experience 2023 Summit.
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Deborah Baxley Link to Episode 5: Mystery Shopping and Financial Services, Together with Deborah Baxley
Episode 5: Mystery Shopping and Financial Services, Together with Deborah Baxley
Our guest is Deborah Baxley, an international cards and mobility payment experience advisor.
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Spencer Saunders Arctic Link to Episode 6: The Importance of Insights to Building Successful Brands, Together with Spencer Saunders
Episode 6: The Importance of Insights to Building Successful Brands, Together with Spencer Saunders
Spence Saunders, President of Art & Science, discusses how consumer insights fueled the rebrand of Knowledge First Financial to Embark.
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Eric Chue and team photo Link to Episode 7: Data Does Not Speak For Itself, Together with Eric Chue from Interac
Episode 7: Data Does Not Speak For Itself, Together with Eric Chue from Interac
Eric Chue, Director of Research and Industry Insights at Interac discusses his journey towards becoming a market researcher, and some key learning for being a successful insights professional.
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