Smart features like predictive maintenance, real-time diagnostics, and connected components promise big returns, but only if they solve the right problems for the right customers.
In this webinar, you’ll learn how to focus your innovation efforts on what actually drives growth. We’ll share practical ways to identify high-value opportunities, prioritize them, price them effectively, and communicate their value clearly — all grounded in real customer needs.
In this webinar, you’ll take away:
- A framework for choosing innovations that customers will pay for
- Tools to uncover hidden needs using customer and behavioral data
- Approaches to pricing and positioning smart features for maximum impact
- Examples from manufacturers turning tech investments into revenue
Date & Time:
July 22, 2025 at 2:00 PM ET
Who should attend?
Decision-makers in strategy, product, marketing, customer experience and insights roles in the manufacturing sector looking to strengthen their innovation.
If you're looking to drive growth with smart, customer-focused innovation, this session is for you.
Stay tuned for the registration link!
