<img alt="" src="https://secure.east2pony.com/208651.png" style="display:none;">

1-877-919-7555 x232
info@phase-5.com
Toronto · Minneapolis · Ottawa

x
  • There are no suggestions because the search field is empty.

WEBINAR REPLAY: Smart Innovations in Manufacturing: Turning VOC into Customer-Centric Growth

Smart features like predictive maintenance, real-time diagnostics, and connected components promise big returns, but only if they solve the right problems for the right customers.

In this webinar, you’ll learn how to focus your innovation efforts on what actually drives growth. We’ll share practical ways to identify high-value opportunities, prioritize them, price them effectively, and communicate their value clearly — all grounded in real customer needs. 

From this webinar, you’ll take away: 

  1. A framework for choosing innovations that customers will pay for 
  2. Tools to uncover hidden needs using customer and behavioral data 
  3. Approaches to pricing and positioning smart features for maximum impact 
  4. Examples from manufacturers turning tech investments into revenue 

Originally Recorded: July 29, 2025

Duration: 45 minutes 
Speakers: Steve Hansen, Phase 5 Innovation Practice Lead; Nick Baudoin, Phase 5
Host: Stephan Sigaud, Phase 5 CMO 

Download the full recording by filling out the form below.

If you are interested in downloading just the presentation, click here. 

 

 
Image of Stephan Sigaud

Author: Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s Chief Marketing Officer. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. He has more than 25 years’ experience in Market Research and Customer Loyalty and Experience. A past Board Director of the Insights Association, he has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).