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UPCOMING WEBINAR - Proving the ROI of CX: Turning CX into Measurable Business Value

Customer Experience (CX) leaders know that great experiences drive loyalty, advocacy, and growth. But proving it remains one of the biggest challenges. 

Join us for a practical, data-driven session on how to connect CX investments to real business outcomes. We’ll share proven frameworks, common pitfalls, and examples from multiple industries that show what works (and what doesn’t) when assessing CX ROI. 

This session is designed to help you turn CX insights into measurable impact and strategic credibility. 

What You’ll Learn: 

  • Why demonstrating CX ROI drives executive alignment and sustained investment. 
  • How to overcome attribution challenges and long-term measurement hurdles. 
  • Real examples of what’s worked (and failed) when proving CX ROI. 
  • Practical ways to start small: key journeys, data sources, and champions. 

Speaker 

Andreas Noe, Partner, CX Practice

Date: January 22, 2026 at 2pm ET 

 

 

 

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Author: Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s Chief Marketing Officer. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. He has more than 25 years’ experience in Market Research and Customer Loyalty and Experience. A past Board Director of the Insights Association, he has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).