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WEBINAR REPLAY - Proving the ROI of CX: Turning CX into Measurable Business Value

January 23, 2026

Customer Experience (CX) leaders know that great experiences drive loyalty, advocacy, and growth. But proving it remains one of the biggest challenges. We shared how to connect CX investments to real business outcomes in a live webinar - you can access the recording of the webinar below. 

In this webinar, we share proven frameworks, common pitfalls, and examples from multiple industries that show what works (and what doesn’t) when assessing CX ROI.

This recording is designed to help you turn CX insights into measurable impact and strategic credibility. 

What You’ll Learn: 

  • Why demonstrating CX ROI drives executive alignment and sustained investment. 
  • How to overcome attribution challenges and long-term measurement hurdles. 
  • Real examples of what’s worked (and failed) when proving CX ROI. 
  • Practical ways to start small: key journeys, data sources, and champions. 

Speaker 

Andreas Noe, Partner, CX Practice

 

Download the full recording by filling out the form below.

If you are interested in downloading just the presentation, click here. 

 

 

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Author: Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s Chief Marketing Officer. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. He has more than 25 years’ experience in Market Research and Customer Loyalty and Experience. A past Board Director of the Insights Association, he has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).