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August 4th Webinar: Banking Transformed with Jim Marous | Phase 5

Written by Stephan Sigaud | Jul 21, 2020

Phase 5 is excited to announce its upcoming Banking Transformed Webinar in partnership with Jim Marous and the Financial Brand, entitled "Creating a Better Business Banking Experience for the Post COVID-19 World."

During this live webinar, Phase 5 will reveal the findings from its first ever “State of the US Business Banking Experience survey.  This proprietary study identifies and measures the critical factors that drive loyalty by surveying small business owners about their perceptions of their bank with respect to innovation, UX, CX and customer centricity. The findings will serve as backdrop to discuss how banks need to re-imagine and redesign the small business client experience to meet changing needs post pandemic.

Key Takeaways to Expect:

  • Key drivers that are shaping the business banking experience
  • Why customers of banks that employ a more “personal touch” view their banks as being more customer focused
  • The touch-points within the customer journey where human versus digital interactions can be used to add the most value and create “stickiness”
  • How to succeed post pandemic by delivering an experience that meets the needs of business customers in the "new normal"

Don't miss this opportunity to hear the latest insights on effective experience redesign!