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Happening August 6th: Phase 5 to Sponsor CMAcx Event

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Phase 5 is proud to be sponsoring the CMAcx's Morning Event Series on August 6th at 10am. This free-for-members virtual experience was created to support the marketing community during this unprecedented time with thought leadership sessions and moderated panel discussions on timely, relevant topics.

In this session, an impressive cross section of CX experts (including Phase 5, TMG International, TD Bank, Keilhauer, World Vision Canada, Ipsos and Kantar) will address the challenges organizations face when it comes to driving a true understanding of their customers. With the COVID-19 pandemic now top-of-mind, we must reconsider how we best satisfy our customers’ changing needs and expectations. The event will address those themes and focus on answering the following questions:

  • What is the current state of Customer Experience in Canada?
  • How do we successfully evolve our Customer Experience strategies given the new reality, and what are real-life examples that can demonstrate key learnings?
  • How does an organization create a customer-centric culture to deliver memorable experiences aligned to one’s brand?
  • What are organizations’ challenges or success stories when it comes to implementing Customer Experience initiatives during our new normal? 

Don't miss this opportunity to gain game-changing insights from some recognized industry leaders.

Written by Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s Chief Marketing Officer. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. He has more than 25 years’ experience in Market Research and Customer Loyalty and Experience. A past Board Director of the Insights Association, he has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).