In the coming weeks, B2SB agency Cargo will be presenting and participating in several events, discussing and sharing findings from the 2021 State of SMB (Small & Medium Business) Study conducted in partnership with Phase 5 and based on 2,000 surveys completed by Small Business Owners (SBOs) across the U.S. and Canada. You can register to receive the entire study here.
This thoughtful study delves deep into SBOs' outlook on business within the context of the pandemic as well as their needs & expectations from their suppliers by vertical (e.g. tech, financial services, logistics, etc.), providing a wealth of insights across various categories. As you'll see below, no two events are likely to be identical, nor will findings be presented through the same lens twice.
Below is a list of the next three events (starting this week) so that you can mark your calendar to register and attend:
Don't miss your opportunity to hear the latest insights into the SMB segment, including deeper dives into specific industry verticals.
Cargo is the world's leading Business-to-Small-Business (B2SB) Marketing® agency, connecting big business with small business to drive business results. As part of their mission, they have partnered with us at Phase 5 to keep their finger on the pulse of what is important to this critical segment of the economy (responsible for 44% of North America's GDP!). The 2021 State of SMB Study is the first in a planned series of annual studies of the actions, mindsets, and motivations of the SMB owner/operator.