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New Study of Small Businesses Completed with Cargo

Phase 5 and Cargo (the world's leading B2SB marketing agency) have recently completed a comprehensive study of over 2,000 US and Canadian SMBs (small & medium sized businesses). The research explores drivers of SMB purchase and loyalty behavior in general, as well as in specific industry sectors including financial services, tech & telco, logistics, and software. It also investigates what SMBs currently fear, forecast, want, and need from the large enterprise brands that serve them.

The results of this study will help larger organizations who market to small businesses better understand their customers at this pivotal moment, as economic recovery begins and SMBs continue to evolve and adapt to a post-pandemic world. Key takeaways from the study include:

  • Insights into the current and future state of the SMB segment
  • How messaging and marketing to this segment should adapt now
  • Research-informed strategies for acquiring and keeping SMB customers
  • Current and forward-looking attitudes and behaviors of SMB owners

If you are a big brand looking to succeed in the small business market, this study will help inform your marketing, innovation, experience, and digital strategies. Don't miss out!

Cargo will be speaking at a number of upcoming events, including the 2021 ANA B2B Marketing Conference on March 24, 2021. They will also be hosting private B2B Marketing Webinars to share study findings this spring; keep checking back and follow Phase 5 on Twitter or LinkedIn for the latest information as it becomes available.  

In the meantime, catch up on the insights we shared in our August 2020 presentation with Cargo entitled, "The Dangerous New World of Marketing to Small Business". In this presentation you'll learn about the stages of small business recovery and how they impact your sales and marketing targets, as well as the macro influences facing SBOs today. 

Written by Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s EVP of Marketing. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. With more than 25 years’ experience in Market Research and Customer Loyalty and Experience, Stephan has been volunteering with both the Customer Experience Professionals Association (as Board member and past Chair of the CXPA Toronto Network) and the Canadian Marketing Association's (as member of the Leaders Network and past co-Chair of the CMA CX Council).