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Phase 5 Publishes New Interac Case Study

Over the course of 2021 and 2022, Phase 5 had the opportunity to work with leading Canadian payments solutions provider Interac in support of its commercial payments business. We were privileged to support this client with research ranging from initial value proposition testing all the way through to generating insights to guide go-to-market positioning strategies. More details are available in our recently published case study.

Our work with Interac was split into 4 different steps, beginning with a combination of qualitative and quantitative studies to validate & refine value proposition options. Then in step two, we dove deep into that initial data using cluster analysis to identify segments and create personas.

Armed with a better understanding of the customer, the next step was to help Interac prepare for launch. To inform its go-to-market approach, we conducted research in three phases, with the resulting insights helping to identify the most compelling features as well as potential barriers to adoption. After working through all of the above phases together, it made sense that we continued to support Interac with its marketing presentation deck which would support all of its sales efforts. 

This multi-phased project is a fantastic example of how we are smarter together - when we work to intelligently gather data and then apply it in the context of a specific business, thereby reducing risk and improving outcomes. You can read the complete case study here, and contact us for more information.

Written by Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s EVP of Marketing. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. Stephan has more than 25 years’ experience in Market Research and Customer Loyalty and Experience and is a Board Director of the Insights Association. He has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).