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Phase 5 Selects Qualtrics as Experience Management Solutions Provider

Phase 5 is excited to announce that it has selected Qualtrics as its preferred Experience Management Solutions provider. By using The Qualtrics XM PlatformTM  across the organization, our team of consultants will be able to work smarter together, utilizing a consistent, integrated suite of tools and resources that is purpose-built for experience management.

Phase 5 Partner, Andreas Noe explains more about the benefits of this collaboration: 

"This is an important development for Phase 5, for both our consulting staff and our clients. It permits us to do work more productively, with improved speed and scale. It helps us advance our client interests by delivering insights faster, with even greater rigour, getting them to next best actions for maximum utility and impact.
We have seen Qualtrics evolve from being a leader in EFM solutions to becoming a dominant force in Experience Management (XM). We are very impressed with the depth and breadth of XM knowledge they share openly with us, and with their passion and ability for bringing the insights to life, in real operating environments. This is the start of something really big for us! We are excited about working together, and our future together."

As the leader and creator of the experience management category, Qualtrics is changing the way organizations manage and improve the core experiences of business, including customer, brand, product, and employee. Phase 5 joins over 16,750 organizations around the world who use Qualtrics to listen, understand, and take action on experience data. The Qualtrics XM PlatformTM enables us to tackle the most complex research challenges and deliver the results that matter. 

With this new partnership, Phase 5 clients can expect:

  • Improved speed of execution, from research design to fielding to insights delivery, thanks to standardized tools and automated apps
  • Deeper and customizable insights from textual data (including open-ended questions) thanks to Text IQ which captures content themes and sentiment
  • Improved data visualization for better socialization of insights and recommendations, using superior analytics tools
  • Easy access to self-serve tools for clients who want more of a DIY approach

Ryan Lazar is Vice President of Sales at Qualtrics Canada, and had this to say about teaming up with Phase 5:

“We originally met with Phase 5 through the Toronto CXPA events and built a level of trust based on our shared vision to help our clients deliver an incredible customer experience. We are delighted to work with them to bring industry-leading experience management solutions to the growing Canadian market and beyond. In times of uncertainty, experience management is more critical than ever and businesses must increase their focus on speed to market, reducing friction and better understanding how to serve their customers.”

We couldn't agree more, and look forward to the benefits of moving forward with Qualtrics. For more information, or to discuss how these tools can improve your study, please contact us.

Written by Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s Chief Marketing Officer. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. He has more than 25 years’ experience in Market Research and Customer Loyalty and Experience. A past Board Director of the Insights Association, he has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).