We are excited to share that Phase 5 Partner Steve Hansen will be the featured speaker at the PDMA's upcoming webcast entitled "A Jobs To Be Done Case Study". This free virtual event will take place on Thursday, October 26th from noon to 1pm EDT, and you can register here.
During the webcast, Steve will describe both how and why to bring the voice of end users into your product roadmap, by sharing a case study from research recently completed for a B2B software services company. His presentation will illustrate how the Jobs To Be Done approach generated clear areas for product development to address customers' unmet needs along with granular information on which customer segments would be interested in specific features. Attendees can expect to learn the following:
- When and how to use Jobs To Be Done (JTBD) most effectively
- Pros and cons of focusing on decision makers vs. end-users
- How to create buy-in from the beginning
- How to best structure end-user JTBD interviews
- How to prioritize results
- How to focus stakeholders on the results
Don't miss this opportunity to get practical advice and an expert's perspective on an innovation technique that's proven to be effective. As well, NPDP certified attendees can earn one professional development credit for attending! Learn more and register here.
