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Phase 5's Smarter Together Podcast Turns One

In March 2023, Phase 5 introduced a new channel for communicating insights with subscribers, followers, and research enthusiasts in general. Happy first anniversary to Smarter Together - a Market Research Podcast by Phase 5! 

Hosted by  Rachel Langer Abugov in conversation with various leaders from our team, clients, partners and professional network, this podcast digs into the latest, most innovative, and most inspiring insights we encounter in our work as market research, UX, CX, and innovation experts.

We have the opportunity to work with private and public organizations across all sectors in North America, and with this, we have the advantage of getting a pulse on the marketplace before anyone else. In addition, we have a front row seat to how the evolution of technology is impacting the way we gather insights, and the way humans interact with companies and with one another. Every day we work on the questions, ideas, and concepts that are changing the world we live in.

Over the past year, we've recorded 9 episodes, including these sessions with clients:

...these sessions with Phase 5 partners:

...and these sessions with members of our Phase 5 team:

Listen to our podcast episodes for a window into the questions we're asking now, and how we are asking them. Use it as inspiration to rethink your own organization’s strategic approach to reaching its goals, and to getting closer to its customers.

Written by Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s Chief Marketing Officer. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. He has more than 25 years’ experience in Market Research and Customer Loyalty and Experience. A past Board Director of the Insights Association, he has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).