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Phase 5's Stephan Sigaud a Guest on CanadianSME Podcast

In mid-March 2024, Phase 5 CMO Stephan Sigaud was invited to be a guest on the CanadianSME Small Business Podcast. This podcast's mission is to empower small and medium enterprises by interviewing some of the most successful subject matter experts in the industry in order to help SMBs identify issues and find solutions. 

In this particular episode, Stephan was able to share his extensive expertise in market research and customer experience leadership. "Crafting Growth Through Research: Strategies from Stephan Sigaud" clearly demonstrates Stephan's passion for customer centricity as he discusses the unique challenges and opportunities SMEs face, emphasizing strategic market research and the crucial role of customer experience in driving growth. With over 25 years in the field, Stephan highlights Phase 5's innovative approach to meeting diverse SME needs, showcasing the power of tailored strategies and innovation in achieving long-term success.

Phase 5 has been a leader in the SMB marketing space for some time, having developed and executed studies such as the 2023 Small Business Banking Study, and authoring articles including "The Small Business Pain Points That Spell Opportunity for Banks", published by The Financial Brand in 2023. 

Dive into this CanadianSME Small Business Podcast episode today for invaluable insights on enhancing your SME's client acquisition and retention through customer-centric strategies.


Also - coming soon - The CanadianSME National Small Business Awards for 2023, designed to recognize and applaud the contribution that small businesses provide to the economy. Phase 5's own Stephan Sigaud is once again honoured to be a judge for this year's awards. Follow us to learn more about the awards event celebrating over 500 diverse businesses from across Canada.

Written by Michael Dolenko

Michael Dolenko, MA, is a partner at Phase 5 and the co-lead of the Innovation and Product Development practice. Michael is a sought-after moderator and survey researcher for clients in financial services, retail, technology, education and publishing. He and his team focus on product and service innovation and studies that support go-to-market initiatives.