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Phase 5's Stephan Sigaud Featured on CanadianSME Podcast

In November 2021, Stephan Sigaud was a guest speaker on CanadianSME's Small Business Podcast. The series is sponsored by CanadianSME Business Magazine, and features interviews of small business experts and entrepreneurs to give small business owners access to expert knowledge and help them grow and thrive. By calling upon some of the top subject matter experts in the industry, the small business podcast aims to identify issues and find solutions that will positively impact small & medium business owners.

In Episode 114, Insights Into Understanding Small Business Owners, Stephan shares findings from Phase 5's research study State of SMB 2021 (conducted in partnership with B2SB agency Cargo), and discusses some of the key barriers that stand in the way of small businesses growing more quickly. He refers frequently to results from the study that highlight what SMBs are saying they fear, forecast, want, and need from the large enterprises that serve them (with in-depth insights into the Financial Services, Tech & Telecom, Logistics, and Software sectors).

In addition, Stephan talks about trends in the world of digital marketing, and how the practice of marketing is being transformed by digital tools, techniques, and adoption. Without doubt, COVID has impacted the user experience, and small businesses have had to adapt quickly to keep up with protocols and customer comfort levels. Much of that experience has moved to digital channels, not always in a customer-centric way. Understanding customers through data and research can help smooth any transitions, and optimize investments. (For more on the Digital Transformation front, check out this Phase 5 Insights article).

Whether you are a small business owner or a large enterprise who serves small & medium businesses, click here to listen to this episode of the CanadianSME Small Business Podcast today, and start to transform the way you do business. For more information about Phase 5's studies, or to discuss your business challenges with Stephan directly, contact us.

Written by Michael Dolenko

Michael Dolenko, MA, is a partner at Phase 5 and the co-lead of the Innovation and Product Development practice. Michael is a sought-after moderator and survey researcher for clients in financial services, retail, technology, education and publishing. He and his team focus on product and service innovation and studies that support go-to-market initiatives.