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Podcast Episode 4 Released - XM Summit Highlights


We're excited to share that Smarter Together - Episode 4, "X4 Summit Highlights, Together with Andreas Noe" is now available to listen and/or download from Podbean, or any of your favorite podcast streaming services (such as Apple Podcasts, Google, Amazon, or Spotify).

In this episode, host Rachel Langer Abugov talks with Phase 5 Partner and Co-founder Andreas Noe upon his return from the Qualtrics X4 Experience Management Summit, which took place in Salt Lake City in March 2023. The event was attended by experience leaders from around the world who came together to share ideas and discuss the future of XM. Also in attendance were celebrity keynote speakers including Martha Stewart, Joanna Gaines, and Ryan Smith. 

Andreas shares his shortlist of takeaways, including the big ideas that really resonated with him, the value of real-time actionable insights on XM, and how he'll be changing his thinking and behavior going forward. Especially if you missed the XM Summit, don't miss this brief, animated overview of the highlights!

About Smarter Together - a Market Research Podcast by Phase 5

Hosted by Rachel Langer Abugov in conversation with various leaders from our team, as well as clients, partners and members of our professional network, this podcast digs into the latest, most innovative, and most inspiring insights we encounter in our work as market research, UX, CX, and innovation experts.

Listen to any of our episodes for a window into the questions we're asking now, and how we are asking them. Use them as inspiration to rethink your own organization’s strategic approach to reaching its goals, and to getting closer to its customers.

Got a question or idea you'd like us to explore on our podcast? We'd love to hear it. Contact us!

Written by Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s Chief Marketing Officer. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. He has more than 25 years’ experience in Market Research and Customer Loyalty and Experience. A past Board Director of the Insights Association, he has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).