<img alt="" src="https://secure.east2pony.com/208651.png" style="display:none;">

Podcast Episode 5 - Together with Deborah Baxley

We're excited to share that Smarter Together - Episode 5, "Mystery Shopping & Financial Services, Together with Deborah Baxley" is now available to listen and/or download from Podbean, or any of your favorite podcast streaming services (such as Apple Podcasts, Google, Amazon, or Spotify).

In this episode, host Rachel Langer Abugov talks with international cards and mobile payments experience advisor Deborah Baxley. Co-founder and Partner at PayGility Advisors, Board of Directors Member for NYPAY, as well as Board Member of US Faster Payments Council and Advisor at Steering at US Payments Forum, Deborah is a seasoned expert in her field.

As a mystery shopper, Deborah goes through the user experience first-hand (sometimes in-person, sometimes digitally) to gather competitive intelligence and identify gaps and opportunities for FI clients. In this podcast, Deborah shares some entertaining anecdotes and insights from her experience mystery shopping as a part of the research process. Listeners will learn about the key benefits of including mystery shopping in their customer-centric strategies, with examples of findings that would have gone undiscovered if mystery shopping hadn't been part of the plan.

About Smarter Together - a Market Research Podcast by Phase 5

Hosted by Rachel Langer Abugov in conversation with various leaders from our team, as well as clients, partners and members of our professional network, this podcast digs into the latest, most innovative, and most inspiring insights we encounter in our work as market research, UX, CX, and innovation experts.

Listen to any of our episodes for a window into the questions we're asking now, and how we are asking them. Use them as inspiration to rethink your own organization’s strategic approach to reaching its goals, and to getting closer to its customers.

Got a question or idea you'd like us to explore on our podcast? We'd love to hear it. Contact us!

Written by Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s Chief Marketing Officer. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. He has more than 25 years’ experience in Market Research and Customer Loyalty and Experience. A past Board Director of the Insights Association, he has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).