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Podcast Episode 8 - Smarter Together with Tanya Fowler

We're excited to share that Smarter Together - Episode 8, "Putting Customers First, Together with Tanya Fowler and Andreas Noe" is now available to listen to and/or download from Podbean, or any of your favorite podcast streaming services (such as Apple Podcasts, Google, Amazon, or Spotify). In this episode, host Rachel Langer Abugov talks with Tanya Fowler, Head of Customer Experience at FCT, along with Phase 5 Partner Andreas Noe.

FCT (First Canadian Title) offers residential and commercial title insurance services, as well as residential mortgage processing and valuation solutions for lenders. Recognizing the complex ecosystem in which they operate, FCT leaders saw an opportunity to improve the customer experience. Listen to episode 8 and learn how Tanya and Andreas worked closely together through market research and experience design to create meaningful change at FCT, contributing not only to better Customer Effort Scores, but also to a 2021 North American Customer-Centricity Award.  

About Smarter Together - a Market Research Podcast by Phase 5

Hosted by Rachel Langer Abugov in conversation with various leaders from our team, as well as clients, partners and members of our professional network, this podcast digs into the latest, most innovative, and most inspiring insights we encounter in our work as market research, UX, CX, and innovation experts.

Listen to any of our episodes for a window into the questions we're asking now, and how we are asking them. Use them as inspiration to rethink your own organization’s strategic approach to reaching its goals, and to getting closer to its customers.

Got a question or idea you'd like us to explore on our podcast? We'd love to hear it. Contact us!


Written by Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s Chief Marketing Officer. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. He has more than 25 years’ experience in Market Research and Customer Loyalty and Experience. A past Board Director of the Insights Association, he has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).