Editor’s Intro: Unforeseen consequences of new processes are an unfortunate fact of life; try a new process that fixes problems with existing systems, and new ones crop up. Agile new product development systems in CPG are no different. Steve Hansen provides very valuable advice on how insights functions cannot only help avoid bumps in the agile road but can thrive in the new environment (Steve is President of Phase 5 US).
Read on at https://greenbookblog.org/2018/09/12/how-insights-teams-can-help-drive-business-agility/
Click here to download the white paper. Enjoy and let us know if you have comments or questions!