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Smarter Together Podcast: Two New Episodes Coming Soon

We're excited to share that Episodes 4 and 5 of Smarter Together - a Market Research Podcast by Phase 5 will be released later this month (April 2023). Hosted by Rachel Langer Abugov in conversation with various leaders from our team, clients, partners and professional network, Phase 5's podcast digs into the latest, most innovative, and most inspiring insights we encounter in our work as market research, UX, CX, and innovation experts.

Episode 4, "XM Summit Highlights", features Phase 5 founder and partner Andreas Noe as he describes his experience attending the Qualtrics X4 Summit, a conference focused on experience management. Andreas leads our Customer Experience and Market Insights teams at Phase 5, and his work on leveraging research to create a customer-centric organization was recently published by ESOMAR's Research World.

Episode 5, "Mystery Shopping and Financial Services", features esteemed Phase 5 client and international mobile/cards payment consultant Deborah Baxley. Deborah is a Partner at PayGility Advisors, and is also on the Board of Directors at NYPAY. In her discussion with podcast host Rachel Abugov, Deborah describes her experiences with mystery shopping for financial services, and shares the benefits she has seen clients reap from this strategic exercise.

Follow us to be notified as soon as these episodes are released, and in the meantime, be sure to listen to episodes one through three, right here.

Got a question or idea you'd like us to explore on our podcast? We'd love to hear it. Contact us!

Written by Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s EVP of Marketing. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. Stephan has more than 25 years’ experience in Market Research and Customer Loyalty and Experience and is a Board Director of the Insights Association. He has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).