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CMAcx Takeaways: How Brands Can Innovate Without Losing Connection

December 17, 2025
Recently, Rachel Abugov, Senior Account Manager at Phase 5, attended the CMAcx event, which focused on innovation and where customer experience is hea... Read more
podcast

Episode 2: Intro to JTBD, Together with Steve Hansen

August 22, 2024
Learn about Jobs to Be Done, an increasingly popular market research methodology. Read more
podcast

Episode 1: Integrated UX and CX, Together with Stephan Sigaud

August 22, 2024
Our inaugural podcast discussing customer centricity, and the intersectionality of UX & CX. Read more
podcast

Episode 9: The Power of Data with Katherine Wellman and Rachael Ramos of humm

February 24, 2024
Phase 5 is proud to be the insights partner for humm group, a consumer financing solution recently launched in Canada. Listen as they discuss, from ex... Read more
podcast

Episode 7: Data Does Not Speak For Itself, Together with Eric Chue from Interac

August 24, 2023
An interview with Eric Chue, Director of Research and Industry Insights at Interac. He discusses his journey towards becoming a market researcher and ... Read more
podcast

Episode 8: Putting Customers First, Together with Tanya Fowler and Andreas Noe

August 24, 2023
Tanya Fowler from First Canadian Title and Andreas Noe from Phase 5 discuss how they developed an award winning Customer Experience program. Read more
podcast

Episode 6: The Importance of Insights to Building Successful Brands, Together with Spencer Saunders

July 24, 2023
Spencer Saunders discusses how consumer insights fueled the rebrand of Knowledge First Financial to Embark. Read more
podcast

Episode 5- Mystery shopping and Financial Services, Together with Deborah Baxley

May 03, 2023
Our guest is Deborah Baxley, an international cards and mobility payment experience advisor. Read more
podcast

Episode 4: Qualtrics X4 Summit Highlights, Together with Andreas Noe

April 20, 2023
Andreas Noe, leader of Phase 5's CX team, recaps the highlights of X4 Experience Summit. Read more
podcast

Episode 3: Survey Innovation: Gamification and Chatbots, Together with Saloni Singh

February 27, 2023
Listen to survey expert Saloni Singh discuss the newest innovation in survey techniques and how it can assist participation rates and findings. Read more