Catch Up on Our 2025 Webinar Series
We’ve already hosted five thought-provoking webinars in 2025, bringing together leading voices on customer centricity, innovation, and the future of experience. If you missed any sessions, or want to revisit the highlights, we’ve gathered quick takeaways and direct links to each replay below.
- Building Banking Castles with a UX Drawbridge and CX Moat
In this webinar you'll discover how establishing clear values, roles, and data protections can transform partnerships by building a “UX drawbridge” to attract customers with seamless access and a “CX moat” to retain them with consistent, trusted experiences that foster loyalty.
- What Medieval Communications Can Teach Us About Brand Building
Medieval symbols, rituals, and town criers kept brands top of mind before mass media and the lessons still hold. This session explored how to build mental availability in today’s noisy market.
- Grow Your Bank with an Innovation Drawbridge Over a CX Moat
Banks face more competition than ever. This webinar used the metaphor of moats and drawbridges to show how institutions can defend their customer base while still opening innovation pathways.
- Smart Innovations in Manufacturing: Turning VOC into Customer-Centric Growth
This session dove into how voice-of-customer data can fuel innovation pipelines, not just for product tweaks, but for designing new, customer-driven value propositions.
- Invisible Interfaces, Visible Impact: Measuring Brand & CX When AI Owns the Outcome
AI is quietly transforming CX: the interface fades, and the only contact point customers see is the outcome. In this webinar, we explored how to measure trust, fairness, and decision clarity when outcomes are the experience.
Stay tuned - there’s one more webinar left in our 2025 series. Don’t miss it!
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Author: Stephan Sigaud
Stephan Sigaud, MBA, is Phase 5’s Chief Marketing Officer. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. He has more than 25 years’ experience in Market Research and Customer Loyalty and Experience. A past Board Director of the Insights Association, he has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).