We are proud to share that our article, "CRIC Conference Recap: What Rival Banks Taught Us About the Future of Customer Loyalty and Insights," was identified by the Canadian Marketing Association as recommended reading for Members. The CMA featured this Phase 5 Insights article in their recent Top 5 Picks Newsletter, "What CX leaders must get right now."
Written by our Senior Account Manager, Rachel Abugov, this article recaps a CRIC Conference panel where insights leaders from Scotiabank, TD, CIBC, and RBC compared notes on the future of CX research in banking, including what is working, what isn't, and where their work is headed next.
Their shared conclusion: banks need to understand why customers stay, not just whether they do, and make sure that understanding reaches the people building products and serving customers.
Connect with Phase 5 to learn more or continue the conversation.
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