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New Event Added - 2021 SMB Insights for Enterprise Marketers

Phase 5 agency partner Cargo has been (virtually) on the road this year, discussing and sharing findings from our joint 2021 State of SMB (Small & Medium Business) Study based on 2,000 surveys completed by Small Business Owners (SBOs) across the U.S. and Canada. Each event has presented insights from a different perspective, whether by country or by industry vertical, revealing findings such as SMBs' top 4 digital transformation goals, what's driving their new tech investments, and what support they need & expect from their banks. (Hints: refining e-commerce is actually #2, end-users are key influencers, and more proactive communication would be helpful!)

Next on the list of events is the ANA Masters of B2B Marketing Conference, July 21st to 23rd. Cargo Founder & Chief Growth Officer Dan Gliatta will participate in a Thought Leader Session with Scott Omelianuk (Editor-in-Chief of Inc. Media) where they will discuss the current and future state of small business. Both speakers will draw upon research to illustrate how the seismic shift in consumer, workstyle, and operating behaviors has forever transformed the small business landscape, and they will make recommendations to enterprise brands about how best to market and sell to the SMB segment going forward.

Don't miss your opportunity to hear these latest insights about the SMB segment. Register now for this leading industry event!

And in case you missed it, check out presentations from earlier this year, including:

  • April 2021 - B2B Marketing Webinar
    How to adapt 2021 messaging and marketing, updated acquisition & engagement strategies for the SMB segment, insights into SMB leaders' behaviors and attitudes to inform your go-to market approach (based on North America-level data).

  • May 2021 - CMA Partner Webinar
    What moves & inspires Canadian SMB's in today's world? Hear more about SMB owners' current needs, as well as their outlook towards the financial, tech, logistics, transportation, and software providers that serve them (based on Canada-level data).

Cargo is the world's leading Business-to-Small-Business (B2SB) Marketing® agency, connecting big business with small business to drive business results. As part of their mission, they have partnered with us at Phase 5 to keep their finger on the pulse of what is important to this critical segment of the economy (responsible for 44% of North America's GDP!).

The 2021 State of SMB Study is the first in a planned series of annual studies of the actions, mindsets, and motivations of the SMB owner/operator. You can register to receive the complete study here.

Written by Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s Chief Marketing Officer. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. He has more than 25 years’ experience in Market Research and Customer Loyalty and Experience. A past Board Director of the Insights Association, he has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).