We're proud to share that our recent Insights article "Digital Transformation: Accelerated Timelines vs. Long Term Success" has been identified by the Canadian Marketing Association as recommended reading. The CMA featured the article in their latest weekly Top 5 Picks Newsletter (issued February 19th, 2021), as well as on their LinkedIn and Twitter feeds.
This article is the second in our Digital Transformation series, which examines how relationships with digital technology are changing, how the pandemic has impacted those changes, and what organizations should be doing about it.
Drawing on his Future of the Interface paper as well as our 2020 consumer & small business studies, Phase 5 Partner and Chief Innovation Officer Arnie Guha investigates aspects of the current UX & CX environment in the context of his 4 key UX design metrics: efficiency, discoverability, memorability, and accessibility.
In the rush to develop pandemic-friendly services and experiences, it appears that several organizations have overlooked UX best practices, and these oversights could cost them dearly in the long term if not addressed soon. The article includes recommendations for how to review your own UX and CX evolution, as well as actions organizations can take now to avoid costly revisions in the future.