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State of SMB in 2021: April Report Now Available

On April 14, 2021, Phase 5 agency partner Cargo presented topline findings from our joint study State of SMB (Small & Medium Business) in 2021. If you are a big brand looking to succeed in the small business market, this study will help inform your marketing, innovation, experience, and digital strategies. The April report is now available to download.

Based on our February 2021 survey of over 2,000 SMBs in the U.S. and Canada, this research explores drivers of SMB purchase and loyalty behavior in general, as well as in specific industry sectors including financial services, tech & telco, logistics, and software. It also investigates what SMBs currently fear, forecast, want, and need from the large enterprise brands that serve them.

Some key takeaways from the topline report include:

  • The top 4 Digital Transformation goals of SMBs
  • How SMBs are fending off Big Retailers 
  • Do's and Don't's for the enterprises who market to SMBs

Cargo will be speaking and sharing findings at a number of upcoming events this spring and summer, including a CMA webinar in mid-May. Keep checking back, and follow Phase 5 on Twitter or LinkedIn for the latest information as it becomes available.  

In the meantime, download this latest presentation to learn more, and follow us for more in-depth reports from this study, including deep dives by industry vertical (Financial Services, Tech, Transportation, Logistics), as well as Canadian-specific findings.

If you'd like to discuss the implications for your organization specifically, please contact us directly. We'd be happy to share our expertise.

Written by Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s Chief Marketing Officer. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. He has more than 25 years’ experience in Market Research and Customer Loyalty and Experience. A past Board Director of the Insights Association, he has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).