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Phase 5's Steve Hansen to Speak at IIEX.NA, April 2024

We are pleased to announce that Phase 5 Partner Steve Hansen will be one of the featured speakers at the upcoming IIEX.NA conference, happening in Austin, Texas in April, 2024. Produced by leading market research directory Greenbook, the Insights Innovation Exchange is an opportunity to plunge into groundbreaking sessions, roundtables, and immersive experiences, exploring the latest technologies, methodologies, and emerging trends set to shape the future of the insights industry. Event themes for 2024 include Revolutionary Market Research Technology, and Future-Defining Insight Innovations.

Steve Hansen has been a recognized contributor and speaker at several insights industry events in the past, such as IIEX.AI 2023 and various Insights Association webinars. He has also been a lead speaker at sector-specific events including DMFS conferences and PDMA webcasts. As the Head of Phase 5's Data Analytics practice, Steve is a research industry leader with expertise including AI applications for market research, and Jobs To Be Done as an approach to innovation. As well, he is gifted at bringing data to life for specific business verticals, outlining strategic implications and offering action-oriented guidance. Check out one of his latest presentations here, about how financial institutions can better serve small & medium businesses.

In addition to Steve's presentation, IIEX.NA attendees will have the opportunity to hear speakers from a variety of organizations from the small & scrappy variety to the large corporations such as NBC, Dell, and Coca Cola. Don't miss it - register today!

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Author: Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s Chief Marketing Officer. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. He has more than 25 years’ experience in Market Research and Customer Loyalty and Experience. A past Board Director of the Insights Association, he has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).