Phase 5 Webinar Featured in the Canadian Marketing Association's Top 5 Picks

We are proud to share that our October webinar, "Build the Right Product Before You Build the Product: How Early-Stage VOC Drives Better Decisions" was identified by the Canadian Marketing Association as a recommended watch for Members. The CMA featured this Phase 5 Insights article in their recent Top 5 Picks Newsletter, "The power of long-term partnerships"

The conversation between Jason Koravos of Watts Water and Phase 5's Steve Hansen explored how bringing the Voice of Customer (VOC) into the earliest stages of product development can reduce uncertainty and lead to better decisions.

The speakers discussed Phase 5’s approach to early-stage VOC, using practical examples from Watts Water to show how customer insights can be translated into product requirements and priorities. Jason walked viewers through the impact the approach has had at Watts—from better-informed development decisions to positive business outcomes.

Read the webinar summary or watch the recording on demand.

Recommended Resources:

• WEBINAR - Build the Right Product Before You Build the Product: How Early-Stage VOC Drives Better Decisions
• WEBINAR Replay - Jobs-to-be-Done in the Age of AI: Finding the Next Customer Opportunity
• Size Matters in CX: What the Customer Experience Strategies Summit Revealed About the Future of CX