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2 New Presentations Available to Download

During the month of May 2021,  Phase 5 and our partners were featured speakers at two prominent industry webinars, and we're pleased to make those presentations available for download on our site now. 

On May 19th, Miki Velemirovich, President of Cargo Canada presented topline findings from our joint study: State of SMB (Small & Medium Business) in 2021 during a CMA webinar. Based on our February 2021 survey of 2,000 Small Business Owners (SBOs) in North America, this research explored drivers of SMB purchase and loyalty behaviour in general as well as in specific industry sectors including financial services, tech & telco, logistics, and software. It also investigated what SBOs currently fear, forecast, want, and need from the large enterprise brands that serve them.

Some key takeaways from Miki's topline report for the CMA include:

  • The top 4 Digital Transformation goals of Canadian SMBs
  • How SMBs are fending off Big Retailers 
  • Do's and Don't's for the brands who market to SMBs

Watch for more presentations and reports to follow, including deeper dives in the U.S. and Canadian markets, as well as deeper dives by industry vertical.

On May 20th, Phase 5 Partner Steve Hansen and Phase 5 client Nicole Strong (IPEX Manager of Customer Insight and Ideation) were invited to speak at the Insights Association NEXT Conference. Together, they presented Co-Creation in a B2B Environment - A New Approach to Customer-Centric Innovation.

Steve and Nicole shared IPEX's challenge to scale up customer input and generate more product ideas from its "Customer Councils," even as the pandemic was creating a barrier to continuing the councils (which had always been conducted in-person and on-site at IPEX facilities). Using the Jobs to be Done approach to innovation, Phase 5 and IPEX worked together to successfully evolve "Customer Councils" in a way that produced positive results in terms of customer feedback, innovative ideas, and operational efficiency.

You can download both of these reports now from the Webinars page on this site. Contact us for further information or to discuss your specific business challenge today.

Written by Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s Chief Marketing Officer. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. He has more than 25 years’ experience in Market Research and Customer Loyalty and Experience and is a Board Director of the Insights Association. He has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).