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insights
November 04, 2025
In tracking brand health, traditional models tend to focus on what consumers know, think and feel about a brand. KPIs such as trust, affinity, innovat...
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news
November 12, 2024
At Phase 5, we’re thrilled to unveil our newly expanded Brand and Communications Practice. This launch aligns with our recent brand relaunch and our p...
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case studies
October 03, 2024
PURPOSE An international software and information provider serving B2B markets was developing AI capabilities that would layer into its flagship produ...
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case studies
October 03, 2024
PURPOSE Identify desired business benefits from logistics, assess positioning of the client and other providers relative to benefits, and identify pos...
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videos
August 22, 2024
Phase 5 Partner Michael Dolenko shares how AI has improved the speed and reach of data collection, and how study participants have embraced it.
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news
May 22, 2024
Phase 5 is proud to support the CanadianSME Business Awards (happening June 7, 2024), designed to recognize and applaud the contribution that small bu...
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news
May 08, 2024
We're proud to share that the Canadian Marketing Association (CMA) has invited Phase 5's Chief Marketing Officer, Stephan Sigaud to sit on its Member ...
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news
March 27, 2024
In mid-March 2024, Phase 5 CMO Stephan Sigaud was invited to be a guest on the CanadianSME Small Business Podcast. This podcast's mission is to empowe...
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news
March 13, 2024
Together with banking, finance, & payments professional association NYPAY, Phase 5 is excited to release findings from our recent study about the ...
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insights
February 23, 2024
(How Insights Professionals are Engaging with Agility) This white paper is directed at leaders and managers of Insights organizations. It identifies t...
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news
February 14, 2024
NYPAY is a non-profit membership association for senior executives and innovators in payments, banking, and fintech. Founded in 2006, NYPAY curates an...
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news
January 10, 2024
Phase 5 is pleased to kick off 2024 with the release of our latest case study, "Market Expansion: Set Yourself Up For Success with the Right Insights"...
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news
May 24, 2023
Phase 5 is pleased to welcome Brynn Eltoft to the team as a summer intern. As demand for data-driven insights and analytics continues to grow, we are ...
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news
March 01, 2023
The Insights Association Canadian Chapter recently announced its 2023 Board, including Phase 5 EVP Marketing, Stephan Sigaud as Regional Chair, Toront...
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news
February 15, 2023
As demand for data-driven insights and analytics continues to grow, we have once again expanded our team so that we can continue to provide top notch ...
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news
December 07, 2022
A few weeks ago, the team at Phase 5 held its first "Innovation Day" at its office in Toronto, with virtual connections to offsite participants. Phase...
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news
November 02, 2022
As demand for data-driven insights and analytics continues to grow, we have once again expanded our research team so that we can continue to provide t...
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news
June 22, 2022
We're proud to share that our recent Insights article "UX & CX Should Work Together for a Sustainable Competitive Advantage" has been identified b...
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insights
April 27, 2022
Last month, I had the pleasure of conducting a series of in-person focus groups for the first time since February 2020. Like other researchers, we hav...
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news
February 09, 2022
The Insights Association Canadian Chapter recently announced its 2022 Board of Directors, including Phase 5 EVP Marketing, Stephan Sigaud. In this new...
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news
January 07, 2022
Director, Quantitative Research - A career, not a job: Phase 5 is looking for a quantitative professional with strong primary research project managem...
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news
January 05, 2022
How did Canadian consumer behaviours and attitudes change during the second year of the COVID pandemic, and how should financial institutions respond?...
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news
December 15, 2021
In November 2021, Stephan Sigaud was a guest speaker on CanadianSME's Small Business Podcast. The series is sponsored by CanadianSME Business Magazine...
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news
November 03, 2021
As demand for data-driven insights and analytics continues to grow, we have expanded our team so that we can continue to provide top notch service to ...
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insights
October 25, 2021
Small business banking: is the new normal less “new” and more “normal”? Over the past year, there has been lots of talk about Covid’s impact on how sm...
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insights
December 03, 2020
It is an understatement to say that our lives changed in 2020. The COVID-19 pandemic altered the way we interact with our families, friends, neighbors...
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news
October 27, 2020
How did consumers rate Canadian banks' response to COVID-19 related concerns? Learn that and more in our latest report. COVID-19 and Consumer Financia...
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conferences & webinars
August 05, 2020
In August 2020, Michael Dolenko and Stephan Sigaud along with the Financial Brand presented: Apps and Apprehension: How COVID-19 is Transforming the S...
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insights
March 27, 2020
As the COVID-19 pandemic wreaks havoc on our health and economies, businesses, governments and not-for-profits are struggling to keep pace with circum...
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insights
October 04, 2019
Phase 5’s Adam Yuzik led a community consultation October 2 on market hours at St. Lawrence’s South Market. The lively session included residents and ...
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insights
April 27, 2018
We may be living in the midst of a “slow food” movement, the rise of “slow fashion” and even “slow thinking,” but in most businesses the pace has beco...
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insights
May 01, 2017
Other articles in the Pricing series coming soon. Click here to receive notifications. The 3 most common barriers to understanding price and value – a...
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